Is Tsu the New Facebook?
By Iola Goulton
As you can see, Tsu has a similar look and feel to Facebook, just in green (apparently, Facebook is blue because Mark Zuckerberg is red/green colour blind). Tsu has most of the same functionality, including the ability to use hashtags, and a mobile app. It has some points of difference other than the advertising revenue payments.
- Posts can have titles.
- Posts can be either “Friends Only” or public, which could be a useful way for authors and other small businesses to have a single page for business and personal use.
- Posts can be shared to Twitter and/or Facebook.
- Tsu makes it easy for users to connect with you on other platforms by displaying your social media links in your profile.
- There are detailed analytics available for all users. This probably isn’t relevant for most private users, but will be important for power users.
know or want to know". Advertising revenue is shared between the actual content creator and the chain who invited him or her, in what they call the "rule of infinite thirds" (mathematicians will observe the figures below don't add to 100%. I assume the remaining 0.7% is shared with people further up the family tree).
Is it worth it for an author to join Tsu?It’s hard to say at this point. The advantage is the potential to earn some money, but only if you or your 'children' post content that generates ad revenue (and how do you do that?). One disadvantage is that it’s another network to learn, and with all social networks, the return you get—social or monetary—is likely to be proportional to the effort you put in. The other disadvantage is there are no statistics about who is on Tsu, because it’s so new. It seems to be mostly tech-savvy early adopters, although I’ve seen a lot of Australian authors there (although not Christian authors, yet). Having said that, I haven’t looked hard—but I get the impression that most people are connecting with people they are already connected to, via Facebook or Twitter. If that's the case, is there any point in joining Tsu? The objective of any marketing effort, including social networking, is to connect with readers: specifically, those who read in the genre you write. If you write inspirational historical romance, these tech-savvy early adopters probably aren’t your target readers, so is it worth putting effort into a social network that isn’t going to connect you with the people you want—need—to be connected to? The inspirational historical romance author is probably better off with Pinterest, because the demographics of Pinterest match the demographics of historical romance readers—women over the age of 35. Writers in other genres—such as high-tech thrillers or certain non-fiction topics—might find an audience on Tsu. It's early days, so it's hard to tell. Should you Tsu? Ask yourself my new pet question, and be honest:
WIBBOW: Would I Be Better Off Writing?Cognitive psychologist Wade Harman challenges potential Tsu users to ask themselves three questions:
- Am I wasting my time?
- Is this something I can share information about?
- Will it help others?