Promotion and marketing is a challenge for many of us, and the more prepared and equipped we can be to manage the process the better.
What is a media kit?
At the newspaper, a media kit included a spec sheet (with the size of our paper, publication frequency, circulation details, and more number specifics), a copy of the most recent paper and other special publications, and a rate card with our advertising rates. My fellow prologue chapter members added the following wisdom from their own experiences in advertising and publishing: A press release, an author bio and photo, social media links, and an "interview." Additional research indicates we should also include the ISBN and cover photos of our books, testimonials or reviews, and samples of our writing.
All of this indicates we should invest ourselves in a comprehensive package, complete with bookmarks and fliers and business cards, whether we create that package ourselves or hire someone to do it. That package should represent our personal "brand."
Back in the day, a publishing house or an agent or a publicist might have done all that for us, but now we have the opportunity to do it for ourselves!
That said, I have a hard time discerning literary themes in books (even my own), much less figuring out my personal identifying theme. One of the reasons I've never gotten a tattoo is because I can't figure out what word or symbol I want on my body for the rest of my life.
Which leads us to another discussion... What's your brand? *SIGH* I still haven't come up with a brand for my writing, and I've been working on it for years. Literally, years.
Do you have a slogan? A logo? A style? How did you come up with it? Does it make you feel trapped, or secure?
(Here are some resources about creating press/media kits: http://www.thecreativepenn.com/2013/04/23/press-kit/
Niki Turner, ACFW Colorado Coordinator